Alexander Nix

Alexander James Ashburner Nix (born 1 May 1975) is the former CEO of Cambridge Analytica and a former director of the Strategic Communication Laboratories (SCL) Group, a behavioural research and strategic communications consultancy, leading its elections division (SCL Elections). Cambridge Analytica helped Leave.EU with its Brexit campaign, according to both Leave.EU and Cambridge Analytica staff. The company was also engaged by the Ted Cruz and Donald Trump campaigns during the 2016 US presidential election.

Both in the UK and the US campaigns, Cambridge Analytica used private information from over 87 million Facebook users harvested from their profiles without permission. On 20 March 2018, Nix was suspended from Cambridge Analytica after undercover video footage showed him claiming his company was using honey traps, bribery stings, and prostitutes, among other tactics, to influence more than 200 elections globally for his clients.Nix belongs to a noted banking and gentry family who owned a London private bank and a major estate in Crawley, and his family had strong ties to India during British colonial rule. He attended Eton before studying art history and working in finance. He is married to Norwegian shipping heiress Olympia Paus, one of the heirs to the shipping giant Wilh. Wilhelmsen and a member of a billionaire family.

Among Nix' co-directors of SCL Group is Lord Ivar Mountbatten, a cousin of Queen Elizabeth II.