Using Wikipedia to Improve Precision of Contextual Advertising
Authors | Alexander Pak |
|---|---|
Publication date | 2009 |
DOI | 10.1007/978-3-642-20095-3_49 |
Links | Original |
Using Wikipedia to Improve Precision of Contextual Advertising - scientific work related to Wikipedia quality published in 2009, written by Alexander Pak.
Overview
Contextual advertising is an important part of the Web economy today. Profit is linked to the interest that users find in the ads presented to them. The problem is for contextual advertising platforms to select the most relevant ads. Simple keyword matching techniques for matching ads to page content give poor accuracy. Problems such as homonymy, polysemy, limited intersection between content and selection keywords as well as context mismatch can significantly degrade the precision of ads selection. In this paper, authors propose a method for improving the relevance of contextual ads based on "Wikipedia matching". It is a technique that uses Wikipedia articles as "reference points" for ads selection. In research, authors worked on English language, but it is possible to port the algorithm to other languages.
Embed
Wikipedia Quality
Pak, Alexander. (2009). "[[Using Wikipedia to Improve Precision of Contextual Advertising]]". Springer, Berlin, Heidelberg. DOI: 10.1007/978-3-642-20095-3_49.
English Wikipedia
{{cite journal |last1=Pak |first1=Alexander |title=Using Wikipedia to Improve Precision of Contextual Advertising |date=2009 |doi=10.1007/978-3-642-20095-3_49 |url=https://wikipediaquality.com/wiki/Using_Wikipedia_to_Improve_Precision_of_Contextual_Advertising |journal=Springer, Berlin, Heidelberg}}
HTML
Pak, Alexander. (2009). "<a href="https://wikipediaquality.com/wiki/Using_Wikipedia_to_Improve_Precision_of_Contextual_Advertising">Using Wikipedia to Improve Precision of Contextual Advertising</a>". Springer, Berlin, Heidelberg. DOI: 10.1007/978-3-642-20095-3_49.
