Finding Negative Key Phrases for Internet Advertising Campaigns Using Wikipedia

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Finding Negative Key Phrases for Internet Advertising Campaigns Using Wikipedia - scientific work related to Wikipedia quality published in 2011, written by Martin Scaiano and Diana Inkpen.

Overview

In internet advertising, negative key phrases are used in order to exclude the display of an advertisement to non-target audience. Authors describe a method for automatically identifying negative key phrases. Authors use Wikipedia as sense inventory and as an annotated corpus from which authors create context vectors and determine negative phrases, which correlate with negative senses of a positive key phrase.

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