Difference between revisions of "Finding Negative Key Phrases for Internet Advertising Campaigns Using Wikipedia"
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| − | '''Finding Negative Key Phrases for Internet Advertising Campaigns Using Wikipedia''' - scientific work related to Wikipedia quality published in 2011, written by Martin Scaiano and Diana Inkpen. | + | '''Finding Negative Key Phrases for Internet Advertising Campaigns Using Wikipedia''' - scientific work related to [[Wikipedia quality]] published in 2011, written by [[Martin Scaiano]] and [[Diana Inkpen]]. |
== Overview == | == Overview == | ||
| − | In internet advertising, negative key phrases are used in order to exclude the display of an advertisement to non-target audience. Authors describe a method for automatically identifying negative key phrases. Authors use Wikipedia as sense inventory and as an annotated corpus from which authors create context vectors and determine negative phrases, which correlate with negative senses of a positive key phrase. | + | In internet advertising, negative key phrases are used in order to exclude the display of an advertisement to non-target audience. Authors describe a method for automatically identifying negative key phrases. Authors use [[Wikipedia]] as sense inventory and as an annotated corpus from which authors create context vectors and determine negative phrases, which correlate with negative senses of a positive key phrase. |
Revision as of 10:52, 8 January 2020
Finding Negative Key Phrases for Internet Advertising Campaigns Using Wikipedia - scientific work related to Wikipedia quality published in 2011, written by Martin Scaiano and Diana Inkpen.
Overview
In internet advertising, negative key phrases are used in order to exclude the display of an advertisement to non-target audience. Authors describe a method for automatically identifying negative key phrases. Authors use Wikipedia as sense inventory and as an annotated corpus from which authors create context vectors and determine negative phrases, which correlate with negative senses of a positive key phrase.
